Quotation Request Finance Your Car Book a Test Drive Book A Service Contact Us

: 800 244 2020

About AlTawkilat Universal Motors

hongqi car


ALTAWKILAT is one of the largest Automotive companies with over 75 years of experience in serving customers in Saudi Arabia. It is part of TAWAD Holding that has business interest in Automotive Retailing, Car Rental and Leasing, Consumer Finance, Real Estate, Power Generation, Heavy Duty construction equipment and Auto Ancillaries.


To consistently be the customer’s preferred choice among the automotive retailer networks in Saudi Arabia and UAE. This will be achieved by providing superior products and services to customers through continuous pursuit of operational excellence and close partnership with our suppliers

hongqi car


Founding fathers of the company recognized TRUST, INTEGRITY and COMMITTMENT as core values that define the philosophy of our service to customer. These values help us to develop long term relationship with our existing customers.

Human Capital

ALTAWKILAT employs over two thousand staff with a special focus on hiring local talent. Employees are encouraged to plan their career path and grow with the organization. High percentage of existing management staff are sourced from inhouse talent pool.


Since 1947 Our sales and aftersales network has grown from five to forty branches in the kingdom of Saudi Arabia. With opening of its first branch in Abu Dhabi in January, ALTAWKILAT is planning to launch the Premium Chinese Automotive Brand HONGQI in UAE. First HONGQI dealership is scheduled to open in January in Abu Dhabi offering its customers complete range of its premium products and after sales services. Two additional branches are planned to open in 2023 in Sharjah and Dubai.